Foundations
Content & On-Page SEO
Content built around the terms that actually convert — written independently for each market, never a translation shipped as the "German version."
Typical engagement: ongoing, monthly · From €890/mo
Who it's for
You have traffic, but it isn't converting, or it's ranking for the wrong terms.
We rebuild pages around commercial-intent keywords — the terms people search right before they buy.
Your content reads as generic — including AI-generated drafts that don't sound like you or rank well.
We write for a specific reader and a specific search intent, not a keyword density target.
Your German and English content are the same text run through translation.
Each language is written independently, by someone who thinks in that market's phrasing — not translated after the fact.
What's included
Keyword & intent mapping
Matching real search terms to the right page, by commercial intent, not just search volume.
A content map showing what to write, and for which page.
On-page rebuilds
Restructuring existing pages — headings, internal links, calls to action — around the terms that convert.
Pages rebuilt to rank and to close, not just one or the other.
New content, written natively per language
Independently researched and written for German and English search behaviour — not translated in either direction.
Content that reads as native in both languages, because it is written that way.
Authority building (Digital PR)
Earning citations and mentions that reinforce your content's ranking — folded in as a standard deliverable, not a mystery add-on.
A short, regular list of where you were mentioned or cited, and what it's supporting.
How we run it
Crawl
We start from what's already indexed and ranking (or not) — no rewriting pages that are already working.
Rank
We write and restructure content around the specific terms your buyers use, independently for each language.
Earn
Digital PR and citation-building is where this service compounds — other sites and AI answer engines start referencing your content as a source.
Widen
Once a market's content is working, the same process extends to the next language or the next product line.
“They rewrote our English site properly instead of just running our German copy through a translator. Search traffic from UK buyers doubled inside two quarters.”
Sample quote, Head of Marketing, industrial B2B supplier, Gießen.
RepresentativeWhy translated content underperforms — and what we do instead
Search engines rank content by how well it matches what someone actually typed and what they were trying to accomplish. A German page translated into English usually gets the words right and the intent wrong — the phrasing, the questions people ask, and even which keyword has commercial intent differ by market, not just by language.
The translation problem, specifically
Take a simple example: a German manufacturer selling internationally might rank well for "Wartungsvertrag" (maintenance contract) in German search, then translate the page directly to "maintenance contract" in English — except English-speaking buyers in that industry search "service agreement" or "support plan" far more often. This isn't a rare edge case; it's the norm whenever content moves between languages by translation rather than by independent research.
How we build content instead
Two separate keyword and intent research passes — one per language — done by people who think in that market's search behaviour, not by translating a keyword list. This is the same discipline the International SEO service applies at the strategy level; here, it's applied at the sentence level.
On-page structure, not just words
Content that ranks and converts needs the right structure as much as the right words: headings that match how people scan, internal links that guide a reader to the next relevant page, and calls to action placed where someone is actually ready to act. We rebuild existing pages against this structure before we ever suggest writing something new.
Authority: the deliverable most agencies treat as a mystery add-on
Good on-page content ranks better when other credible sources mention or link to it. We fold this in as a standard, explainable deliverable rather than selling a vague "link building" service with no visible activity. It is also sold separately as the Authority & Digital PR add-on.
Why this matters for AI search too
AI answer engines (ChatGPT, Perplexity, Google's AI Overviews) tend to cite sources that are specific, well-structured, and independently corroborated — the same qualities that make content rank well in classic search.
On this page
- Why translated content underperforms — and what we do instead
- The translation problem, specifically
- How we build content instead
- On-page structure, not just words
- Authority: the deliverable most agencies treat as a mystery add-on
- Why this matters for AI search too
Pricing
Foundation
from €890/mo
On-page rebuilds and a monthly content update, bundled with technical work.
Authority & Digital PR
from €1,200/mo
Ongoing citation and mention building layered on top of any content plan.
Frequently asked questions
Will you write our German content, our English content, or both?
Whichever you need — most clients use us for both, written independently, but the service works for a single language too.
Do you use AI to write the content?
We use it as a research aid, never as the final draft. Content is written and edited by a person who understands the market it is written for.
What counts as "digital PR" here — are you cold-emailing journalists?
It's realistic, targeted outreach — industry directories, relevant trade press, partner and supplier sites, and forums where a genuine mention makes sense.
Can you just rewrite our existing pages, not create new ones?
Yes — on-page rebuilds of existing content are usually the first thing we do, before any new content is commissioned.